1 An alkali swelling rheological additive, which plays the role of suspension, thickening and emulsification in personal care products. 2 It has excellent salt tolerance. 3 It is compatible with anionic and non-ionic surfactants. 4 It can suspend insoluble and difficult to suspend components or particles, can provide a beautiful appearance for personal washing formula. 5 It has excellent transparency in transparent formula, and enhances its bright pearlescent effect in pearlescent products.